So, Facebook and Instagram were essentially offline for the best part of a day recently – which is pretty much unheard of!
How did you cope – on both a personal, and professional level?
On a personal level, I really just thought Facebook was being a bit slow, or that my friends were preoccupied with other things and too busy to post funny cat videos (I really so love those!).
How about a professional level? Many individuals, and workplaces, might well have experienced a productivity increase without that ever present distraction on their phones and screens… true? We all know it’s true, we all do it.
Work-wise, for myself, it was a bit inconvenient because I had been planning on writing Facebook Ads – but hey, always something else to do, so no biggie.
When Facebook came back online I read so many posts from other online marketers expressing how their clients were extremely concerned about the negative impact the shutdown had had on their businesses. To be completely honest, that hadn’t even crossed my mind at all. NOT ONE of my clients contacted me with a concern! But why..?
Well it only took me half a moment to realise why – we don’t have all of our eggs in one basket!!!
Yes, we work a lot in Facebook:
- paid Facebook Ads
- Facebook organic community posting
- Facebook profiles
- push much of this across to Instagram
However, my clients could still be found and could still promote themselves that day, because we don’t rely on just one platform for advertising.
Invisible Ink ALSO promotes our clients thorough other relevant platforms and methods, such as:
- paid Google Ads on Google Search
- paid Google Ads on Google Display
- organic reach across Google
- Google Maps
- Google My Business
- Blogging and content creation
- onsite SEO / SER
- LinkedIn Profiles and Campaigns
And you know what – not everything is digital or online!
- face-to-face referral programs and incentives are exceptionally powerful.
- the good old flyer letterbox drop still provides good results for some industries. Who’d have thought!
Anyway, what I am trying to say is this: nurture your brood by not putting all your eggs in one basket – and then you can sit back as you reap rewards of less stress and more opportunity.
Contact us if you’re interested in widening your promotional opportunities – we can give you a free consultation of what platforms work well in your industry.