Business Websites

Invisible Ink’s knowledge, skills and experience will assist your company in developing your online strategy and web presence with minimum fuss and maximum results.

A well planned and designed online strategy is such an asset. An effective web presence can fulfil a number of roles depending on the focus of the site.

Some of our favourite websites

  • Using the Internet as a Selling Tool
  • Building Online Communities
  • Service Industry – Explain Who You Are
  • Product Brochures – Highlight Your Product

Uses of your web site include:

  • an additional sales person
  • a 24 by 7 shop front
  • online payment facility for clients and staff
  • a resource centre for current and potential clients
  • an area for members to meet and exchange ideas

Online Strategies

All Invisible Ink online strategies focus on the same key factors to allow the web site to be:

  • appreciated by Google and other search engines
  • well designed
  • visually interesting
  • consistent throughout
  • interest generating
  • accessible by visitors
  • flexible to allow updates and expandable
  • aligned with your marketing plan
  • well positioned for search engines

Business Domains & Hosting

You need to be aware that registration of a business or company name does not preclude others from taking that domain name prior to you.

Therefore to protect your branding, it is wise for a domain name to be registered immediately after registration of the business or company name.

Registration of additional domain names with a close and substantial connection is now allowed under the rules for com.au. Registration of additional domains can assist your online marketing strategy and brand protection.